Martian Designers — 5 Copywriter Peeves
An article about Copywriting in Web Design
Web designers and developers often seem to come from different planets. Well, if web designers are from Mars and developers from Venus then copywriters are from the planet Xarglon IV. And here are 5 peeves copywriters have with designers/ developers.
Killer Sales Copy — Killer Washing Machine
An article about Converting Website Visitors
Killer sales copy gets over $5,000 for an old, battered and demonic washing machine. The secret? Creative copywriting perfect for the audience, the ‘product’ and the sales channel. It’s all about engaging people’s attention and then imagination.
Now's not the time to cut interest rates
An article about Keeping Website Visitors
Getting website visitors to invest their time and keeping their attention means maintaining high interest rates. Well written copy gives a better return on investment for you and your visitors — don’t devaluing such a valuable asset.
Credit Crunch Answers
An article about Understanding Customers
Times have changed and if your web copy isn’t providing the right answers then you’re missing precious opportunities. Copywriting makes sure your website is saying the right things and giving the answers people are looking for. It’s a timing of question…
Website designer/ architect or painter/ decorator?
An article about Copywriting in Web Design
Effective website design is all about optimising content. More important than colour schemes, more important than logos or graphics are how a web designer uses content to best effect. Without this it’s just chocolate teapots and animal cruelty.
Is your copy one-sided Velcro?
An article about Converting Website Visitors
Sales copy hooks readers and that’s what converts website visitors to customers. Copywriting is about turning fluff into effective web content that sells. Is your web copy all fluff? Fight the agoraphobic fluff explosion and hook customers.
PoFint — copywriting for a reason
An article about Copywriting Tutorials
Effective copy comes from copywriting for a reason. If that reason is missing the point, if everything you write doesn’t have the right purpose, then you have ineffective web copy. And that costs you customers. Copwriters make sure your web copy has an ‘f’ in point.
SEO, SERPs and Parisian Tarts
An article about Attracting Website Visitors
Sure there’s more to SERPs than meets the eyes. But are are you ignoring what meets the eyes? Are you doing all you can to turn searchers into visitors clicking through to your website? SEO copywriting delivers content that humans and search engine robots will find delicious.