Words are our most powerful way of communicating. Fundamental to copywriting is getting those words read, getting them heard. It’s the same for a successful business, especially in the crowded online marketplace. Before selling comes attracting potential customers.

“Ah, you mean SEO?”

Yes, and more.

SEO is incredibly important in attracting website visitors but it’s not the only, or always most effective way. There are many techniques for increasing web traffic — including blogging, newsletter writing, article submission, forums, advertising, viral marketing, referrals, social networking…

“But aren’t they all elements of SEO?”

Yes, and more.

This is where most opportunities are missed. By seeing each of these activities only in terms of SEO you aren’t maximising the potential gains you could be achieving. Instead of being rewarding promotional efforts, each becomes nothing more than a frustrating link-chase.

Perhaps there is a better way of attracting website visitors than submitting your url to hundreds of directories which provide no real visitors and which most likely don’t pass on any SEO benefits anyway (our friend the ‘nofollow’)?

Organic SEO and plain business sense

If your business involves selling (even if it’s just an idea) you need more than just web traffic, you need the right visitors and the right offering. When you cut through the mystery surrounding organic SEO much of it boils down to good business practice, albeit with a focus on quality content — provide people with what they’re looking for and ensure they find it.

There are many opportunities, ideas and concepts for increasing the number and quality of visitors by making best use of your most valuable asset, your copy.

I’m already busy with SEO, not to mention running my business, won’t all this take a lot of effort?

Yes and no.

When it comes to business it’s always a question of ROI or, better still, a return on effort. Luckily the successful ways of attracting visitors rely heavily on one thing — high quality content. And what percentage of online content is copy would you say? 80%, 90%… higher? And what is it that search engines analyse? Now where would you say it makes sense to invest your efforts?

So you’re saying quality copy will definitely help me attract visitors?

YES.

Better still, high quality copy will help you attract customers, after all that’s the point isn’t it? And, if that wasn’t enough of a return, we’ll of course be taking an in-depth look at successful, sustainable organic SEO.