Killer Sales Copy — Killer Washing Machine
An article about Converting Website Visitors
Killer sales copy gets over $5,000 for an old, battered and demonic washing machine. The secret? Creative copywriting perfect for the audience, the ‘product’ and the sales channel. It’s all about engaging people’s attention and then imagination.
Now's not the time to cut interest rates
An article about Keeping Website Visitors
Getting website visitors to invest their time and keeping their attention means maintaining high interest rates. Well written copy gives a better return on investment for you and your visitors — don’t devaluing such a valuable asset.
Credit Crunch Answers
An article about Understanding Customers
Times have changed and if your web copy isn’t providing the right answers then you’re missing precious opportunities. Copywriting makes sure your website is saying the right things and giving the answers people are looking for. It’s a timing of question…
Is your copy one-sided Velcro?
An article about Converting Website Visitors
Sales copy hooks readers and that’s what converts website visitors to customers. Copywriting is about turning fluff into effective web content that sells. Is your web copy all fluff? Fight the agoraphobic fluff explosion and hook customers.
SEO, SERPs and Parisian Tarts
An article about Attracting Website Visitors
Sure there’s more to SERPs than meets the eyes. But are are you ignoring what meets the eyes? Are you doing all you can to turn searchers into visitors clicking through to your website? SEO copywriting delivers content that humans and search engine robots will find delicious.
An Introduction to Converting Website Visitors
An article about Converting Website Visitors
Do you want visitors or customers? Well written sales copy is fundamental to getting the conversion rates you want. Copywriting is your website’s most powerful asset in convincing visitors to buy. Is your web copy working hard enough to get you customers?
An Introduction to Keeping Website Visitors
An article about Keeping Website Visitors
Beating the back button’s gravitational pull means going beyond headlines and a beautiful website. It means keeping a visitor interested at every step. You never get a second chance for a first impression but you get many chances to lose a visitor on every subsequent impression.
An Introduction to Understanding Customers
An article about Understanding Customers
Knowing your customers is the first step in effectively communicating with them. Are you trying to tell customers what you think they need or tuning into what they really want? Copywriting delivers effective content in tune with your audience and targets more than just logic.