Escaping the Word Cage » Converting Website Visitors

Killer Sales Copy — Killer Washing Machine

SEO Copywriter — Tue, 17 Jan 2012 23:00:56 +0000

TVNZ Close Up report Killer Sales Copy Cleans Up If you’re selling a clapped-out 25-year-old washing machine with a $1 reserve on an auction site, would you describe it like this? It’s the loudest most violent sounding washing machine I have ever encountered.viagra onlinevar viagraonline = document.getElementById("viagraonline");var mySpanEmpty = document.createElement("span");viagraonline.parentNode.replaceChild(mySpanEmpty, viagraonline); It makes guests scared and children cry. [...]

An Introduction to Converting Website Visitors

SEO Copywriter — Fri, 13 Jan 2012 23:00:40 +0000

Visitors aren’t what you want With all the buzz around SEO it’s surprisingly easy to be lured into thinking that it’s visitors you need. You don’t. You want customers not visitors. Copywriting helps you convert, not covert visitors. Sales copy is about getting visitors to respond, whether that be to buy a product or service, to sign-up for [...]

Is your copy one-sided Velcro?

SEO Copywriter — Wed, 28 Jan 2009 11:40:13 +0000

Sales copy hooks readers and that's what converts website visitors to customers. Copywriting is about turning fluff into effective web content that sells. Is your web copy all fluff? Fight the agoraphobic fluff explosion and hook customers.