Escaping the Word Cage » Copywriting Tutorials

PoFint — copywriting for a reason

SEO Copywriter — Wed, 28 Jan 2009 11:29:46 +0000

Effective copy comes from copywriting for a reason. If that reason is missing the point, if everything you write doesn't have the right purpose, then you have ineffective web copy. And that costs you customers. Copwriters make sure your web copy has an 'f' in point.

Copywriting for Clear Communication

SEO Copywriter — Wed, 12 Nov 2008 17:09:12 +0000

Copywriting overcomplicadus is a common affliction that paralyses the effectiveness of web copy. From a case of the vagaries to word gush - the symptoms don't make for pleasant reading. A little KISS will clear things up nicely.

Copywriting 101

SEO Copywriter — Wed, 15 Oct 2008 05:05:13 +0000

Effective copywriting means avoiding Businesspeak and freeing your words from the rules that imprison them. It means not being afraid to write, to be an individual, to connect with your audience. It means reaching customers. Free yourself with this copywriting 101.