Comments on: Now's not the time to cut interest rates

By: SEO Copywriter

SEO Copywriter — Thu, 11 Feb 2010 22:34:51 +0000

Glad we’re on the same wavelength… let’s hope your boss is too!

By: Rob Web Design Talk

Rob Web Design Talk — Wed, 10 Feb 2010 14:48:24 +0000

Can’t say I’ve read an article for quite a while, that I’ve agreed with 100%. HAve sent my boss a link to this too

By: Kate

Kate — Wed, 09 Sep 2009 16:52:17 +0000

Thanks for the comments – I had a feeling that I had some ‘wizely’ in there – apologies for that! I wanted to get the site up as our old one was far worse. . . so back to the writing!

I have two other sites so there will be a great deal of pencil sharpening and head scratching! (sighs. . .)

By: SEO Copywriter

SEO Copywriter — Tue, 08 Sep 2009 19:30:26 +0000

Hi Kate – glad to hear you’ve been enjoying (hopefully!) my articles and really glad to hear you value your web copy. I’ve had a quick look at your site and there is a bit of a copy-paste-tweak feel to it (think I recognise some Wizely wording in there!). It’s not terrible by any means and a lot better than many sites. I think the quickest bit of useful advice I can give is to relax and really concentrate on what your visitors will want to hear. And then just tell them in simple, everyday language. Don’t try to force what you’re writing – let it flow in your natural ‘voice’, keeping it on track with a clear plan for each page.
Your home page needs to do this more than most… at the moment it’s very ‘functional’ listing everything you do with some ‘benefits’ kind of tacked on and it doesn’t really lead anywhere. It’s hard to digest. Try leading with something special about what you do that people will be looking for followed by punchy paragraphs and bullet points that deal with one aspect leading visitors to more details deeper in the site. Engage, inform, lead…