PoFint — copywriting for a reason
An article about Copywriting Tutorials
Effective copy comes from copywriting for a reason. If that reason is missing the point, if everything you write doesn’t have the right purpose, then you have ineffective web copy. And that costs you customers. Copwriters make sure your web copy has an ‘f’ in point.
SEO, SERPs and Parisian Tarts
An article about Attracting Website Visitors
Sure there’s more to SERPs than meets the eyes. But are are you ignoring what meets the eyes? Are you doing all you can to turn searchers into visitors clicking through to your website? SEO copywriting delivers content that humans and search engine robots will find delicious.
Copywriting for Clear Communication
An article about Copywriting Tutorials
Copywriting overcomplicadus is a common affliction that paralyses the effectiveness of web copy. From a case of the vagaries to word gush – the symptoms don’t make for pleasant reading. A little KISS will clear things up nicely.
Copywriting 101
An article about Copywriting Tutorials
Effective copywriting means avoiding Businesspeak and freeing your words from the rules that imprison them. It means not being afraid to write, to be an individual, to connect with your audience. It means reaching customers. Free yourself with this copywriting 101.
An Introduction to Copywriting in Web Design
An article about Copywriting in Web Design
High quality web copy is a valuable asset in web design and provides a designer with many tools to produce more effective websites. Don’t be fooled into thinking web design is all about graphics or that image is the same as image. Are you guilty of being a copy stuffer? Shame…
An Introduction to Keeping Website Visitors
An article about Keeping Website Visitors
Beating the back button’s gravitational pull means going beyond headlines and a beautiful website. It means keeping a visitor interested at every step. You never get a second chance for a first impression but you get many chances to lose a visitor on every subsequent impression.
An Introduction to Attracting Visitors
An article about Attracting Website Visitors
Attracting visitors means looking beyond simple SEO and taking every opportunity to get more than increased traffic, more than the right visitor — to get customers. SEO copywriting targets potential customers and search engines.