Copywriting for Clear Communication
An article about Copywriting Tutorials
Copywriting overcomplicadus is a common affliction that paralyses the effectiveness of web copy. From a case of the vagaries to word gush – the symptoms don’t make for pleasant reading. A little KISS will clear things up nicely.
Copywriting 101
An article about Copywriting Tutorials
Effective copywriting means avoiding Businesspeak and freeing your words from the rules that imprison them. It means not being afraid to write, to be an individual, to connect with your audience. It means reaching customers. Free yourself with this copywriting 101.
An Introduction to Copywriting in Web Design
An article about Copywriting in Web Design
High quality web copy is a valuable asset in web design and provides a designer with many tools to produce more effective websites. Don’t be fooled into thinking web design is all about graphics or that image is the same as image. Are you guilty of being a copy stuffer? Shame…
An Introduction to Converting Website Visitors
An article about Converting Website Visitors
Do you want visitors or customers? Well written sales copy is fundamental to getting the conversion rates you want. Copywriting is your website’s most powerful asset in convincing visitors to buy. Is your web copy working hard enough to get you customers?
An Introduction to Keeping Website Visitors
An article about Keeping Website Visitors
Beating the back button’s gravitational pull means going beyond headlines and a beautiful website. It means keeping a visitor interested at every step. You never get a second chance for a first impression but you get many chances to lose a visitor on every subsequent impression.
An Introduction to Understanding Customers
An article about Understanding Customers
Knowing your customers is the first step in effectively communicating with them. Are you trying to tell customers what you think they need or tuning into what they really want? Copywriting delivers effective content in tune with your audience and targets more than just logic.
An Introduction to Attracting Visitors
An article about Attracting Website Visitors
Attracting visitors means looking beyond simple SEO and taking every opportunity to get more than increased traffic, more than the right visitor — to get customers. SEO copywriting targets potential customers and search engines.