Comments on: An Introduction to Understanding Customers http://escapingthewordcage.com/copywriting-articles/understanding-customers/understanding-customers-introduction.html Copywriting articles to free the power of your words Thu, 02 Sep 2010 19:31:31 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Kate http://escapingthewordcage.com/copywriting-articles/understanding-customers/understanding-customers-introduction.html/comment-page-1#comment-4206 Kate Wed, 09 Sep 2009 17:11:42 +0000 http://escapingthewordcage.com/?p=203#comment-4206 OK - we have customers from local government/big companies/medium companies/one-man-band companies who are looking for slightly different things. . . speed/price/quality so our 'target' audience is wildly varying. Should we therefore just concentrate on the two we do best (speed and quality) and not worry about the fact we aren't cheap. . . oh! just answered my own question. You do make me think! OK – we have customers from local government/big companies/medium companies/one-man-band companies who are looking for slightly different things. . . speed/price/quality so our ‘target’ audience is wildly varying. Should we therefore just concentrate on the two we do best (speed and quality) and not worry about the fact we aren’t cheap. . . oh! just answered my own question. You do make me think!

]]> By: Jason http://escapingthewordcage.com/copywriting-articles/understanding-customers/understanding-customers-introduction.html/comment-page-1#comment-4025 Jason Mon, 03 Nov 2008 18:45:04 +0000 http://escapingthewordcage.com/?p=203#comment-4025 I think copy is such an overlooked tool when creating an effective website. I hate websites that use buzzwords, over constructed sentences and try to confuse the user. Simple text makes sense :) I think copy is such an overlooked tool when creating an effective website. I hate websites that use buzzwords, over constructed sentences and try to confuse the user.

Simple text makes sense :)

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